Fearing that the fantasy series might be canceled, fans of Netflix’s Shadow and Bone are launching a campaign to save it. Consisting of eight episodes, Shadow and Bone season 2 debuted in March. The fantasy series, adapted from the books by Leigh Bardugo, started off with 50.4 million hours viewed in the first days of its release. At the time, the show’s writers urged audiences to keep watching in order to ensure the franchise’s future. According to some detailed new information, fans have more than answered the call.
In a new report by Rolling Stone, it’s revealed that there’s a hearty campaign to ensure that Shadow and Bone season 3 moves forward. The fanbase’s efforts have included watching the show multiple times and organizing parties to view the series. Other efforts include getting Shadow and Bone and its associated hashtags to trend on social media, especially Twitter and TikTok. The campaign has been met with solitary from viewers of other fantasy series, like Lockwood & Co.
The Campaign To Save Shadow & Bone Explained
The big component in saving Shadow and Bone, according to the report, is connected to the rewatches. Some of the most dedicated viewers watched all eight episodes of Shadow and Bone season 2 in its entirety multiple times per week. The show’s leading subreddit also organized nightly rewatch parties, with hundreds joining in. It’s also been advised that supporters should let Shadow and Bone play in the background, even though they may not be watching, particularly in the crucial first 28 days. This is in line with what a screenwriter has shared about how to potentially save Netflix shows from cancellation.
Another aspect that the Shadow and Bone fans have taken on is to increase its visibility. The fantasy adaptation has regularly trended globally, with supporters sharing their favorite scenes on Twitter and making edits of their preferred characters. On TikTok, “grishaverseeditingweek“, a hashtag promoting the series, received 1 million views on its first day. Other hashtags have likewise gained traction.
No decision has been announced regarding Shadow and Bone season 3. Netflix, like the history of television more broadly, has arguably undervalued high-concept and intricate genre dramas. However, as the report indicates, the campaign has helped to bring viewers together and foster a sense of community through a shared goal. The same is true of the effort to bring back Warrior Nun, proving that devoted audiences are ready to fight hard for the stories they love.
Source: Rolling Stone
